Since Playrix is a global publisher, we have to consider the subtleties of legislation in different countries. When it comes to publishing, the main difficulty is meeting all of our partners' requirements. It's also not always easy to decide which game to release and which game to keep tweaking. For example, it can be challenging to constantly find new ideas. MK: We face the same problems as other game developers. JH: What challenges have you faced when it comes to designing, publishing, or marketing? Each year we have a diverse and broad roadmap for themes. We've also supported Diwali, Holi, Ramadan, Brazilian Carnival and Thanksgiving, just to mention a few. In some years we had a Lunar New Year theme for half the games and Valentine's Day for the other. Last year for some of our games, we split half our audience by offering Lunar New Year themed games while the other half played St. Sometimes it's challenging to combine the holidays when they occur around the same time. So we released Brazil Carnival for our global community which was very well received! But we found that Brazilian Carnival was an interesting event for the global community as well they wanted to be part of the celebration experience. We developed it for Brazil specifically since it was a major celebration for Brazil in Rio and in San Paulo. For example, we developed a Brazilian Carnival live op for Gardenscapes two years ago. Then we spread these themed live ops to other countries. We strongly believe we can bring more interest via in-game activities and live ops to customers in specific countries. Maxim Kirilenko (MK): Yes, we want to be diverse to support different cultures around holidays. Kudos to you for celebrating this holiday! Do you come up with different themes for the holidays? JH: It looks like you have launched the Lunar New Year sale for Gardenscapes. Support for Holidays Around the World, Considerations We also discussed how they come up with game ideas and their criteria for success. Jeanne Hsu (JH): In part 1 of my chat with Maxim Kirilenko, he talked about how his journey to Playrix, the company, and what winning the award for Gardenscapes meant to Playrix.
In this second blog of a two part series, Maxim Kirilenko, Chief Business Development Officer at Playrix, continues his dialogue with Samsung Developer's Senior Marketing Manager, Jeanne Hsu, about Playrix and Gardenscapes TM.
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